Fashion

Prada “Real Fantasies” Campaign

Italian label Prada have worked alongside Rotterdam-based creative agency AMO to create a campaign video showcasing their newly released Autumn/Winter 2013 men’s and women’s collections. Entitled “Real Fantasies”, the 2-minute short brings together live action models with collage and hand-drawn shapes to create a artistically distorted world. “Simplicity, poetry and sentimentalism, processed through imaginary cinematic scenes; characters yearning in a world of sophisticated feelings, eluding nostalgia to inspect longing and legacy,” reads Prada’s blurb. “Restraining versus revealing: conflicting attitudes in a series of intimate and social situations.” Watch above.

Prada-Real-Fantasies Prada_Real_Fantasies Prada-Real-Fantasies_2(via Huh Magazine)

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