Britain’s Heritage brand Burberry makes an innovative attempt introducing ‘Burberry Kisses’ in collaboration with Google. The kiss recognition app allows users to send digital messages with their very own kisses.
Burberry has become much more than only a fashion brand since Christopher Bailey has taken over: Burberry and innovation go hand in hand making Burberry the digital darling of the fashion industry. Their latest innovation brings users a sweet digital experience aiming to connect the Burberry community all over the world. ‘Burberry Kisses’ is a result of a partnership with Google and can be accessed via iPhone and iPad as well as on any desktop with a video web cam.
Chief Creative Officer Bailey says: ‘We’re constantly thinking about how we translate the emotion of what we create and experience in the real world into the digital space, whether that’s capturing the energy and excitement of a live gig, the hum and buzz of anticipation before a runway show, or just the feeling you get when you pull on your trench coat on a rainy morning’. This week’s Burberry Prorsum Menswear SS14 show in London’s Kensington Gardens furthermore reflected that spirit. Burberry impressed with easy, relaxed tailoring and bright and colourful accessories.
Check out the video above to watch the highlights of the runway show and an app introduction starring models Charlotte Wiggins and Rob Pryor.